Say less – Say it simply – Say it often

Say less – Say it simply – Say it often The title says it all – that’s the essence of getting your message across with impact.  There’s much to learn from the COVID crisis and surrounding communication messages, methods and products and doubtless much will be...
Press Releases Do Not Amount to Community Engagement

Press Releases Do Not Amount to Community Engagement

Press Releases Do Not Amount to Community Engagement The Isle of Wight military road as well as being a very pretty route, is also part of the proposed course for an Isle of Wight motorbike TT, that organisers are hoping to run in October 2020 – with bikes...
Different times – Different profiles – Different approaches

Different times – Different profiles – Different approaches

Different times – Different profiles – Different approaches Sometimes it’s good to talk about something that is not specific work related, these strange times provide the opportunity to do that. Looking at social media I am getting a real different impression of...
Don’t Drift

Don’t Drift

Don’t Drift It’s tough as a freelancer at the moment.  So much of my work is, or rather was, face to face – crafting short video, training (a huge part of my portfolio), negotiating and more. Well boy has that now changed.  It’s easier to get into a drifting along...
Crisis – the New Norm

Crisis – the New Norm

Crisis – the New Norm The features of a crisis: It disrupts; It is intense: It is unpredictable: It is not normal and requires extraordinary measures. The current crisis is unprecedented and intensity of action, including in my sphere of interest, that of...