About Tandem Comms
Our team has years of experience across a broad range of disciplines, including Public Relations, Brand Development, Storytelling for Business, Training in Media Skills, Crisis Communications, Presentation and Communications in Leadership…… and more.
Martin is the Founder and Director of TandemComms. He has 36 years’ experience in leadership, communications, PR and media relations.
Martin has held senior management and communications positions in the NHS and the Royal Air Force. He has led communications and PR campaigns in many situations, proactive and in crisis – training and advising all staff from Board to shop floor.
Specialising in storytelling for business, Martin has worked with business and public sector leaders and spokespeople on ‘creating impact’; getting the key messages across and where appropriate, dealing with difficult lines of inquiry and questioning.
Tony is the Founder and Director of Good Talent Media, based in Melbourne Australia. He is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia and the international media.
Tony has seen the rise of digital media transform communications and the news cycle forever; making new demands of journalists, politicians and media spokespeople. Riding the wave of change, Tony understands old-fashioned news values as well as what drives the new digital media landscape.
Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony understands what a story needs to make it to air or print.
Since becoming England’s National storyteller of the year (twice), Jake has taken his passion to another level and has been a professional storyteller for over 5 years. He works with schools, festivals, charities and also at team building and corporate events. In the latter, he innovates and drives teams and individuals to capture the necessary emotion to sell the message, for a product, service or organisational change.
Director of Communications and Engagement, NELFT
Founder, Cat’s Pajamas Communications Ltd
Carrie-Ann has over 14 years communications and engagement experience in the NHS and is an experienced senior leader. Prior to joining the NHS, she worked in marketing and sales in the private sector.
She founded Cat’s Pajamas in April 2019 to support local start-ups, small businesses and community projects to tell their stories and improve their communications. She has also set up a Collaborative to help other communications professionals come together for support, networking and opportunities to collaborate.
As well as her professional experience, Carrie-Ann has a PGCert in Healthcare Communications, a BSc Open (psychology, sociology and media studies) and she holds the AMEC Certificate in Measurement and Evaluation. She is a member of the PRCA and passionate about ensuring communications is valued strategically in all organisations.
Martin has been a writer and editor for 30 years. He started out as a local newspaper reporter before moving into the world of corporate communications, where he worked in various press office, PR, marketing communications, and internal communication roles for 16 years.
In 2011, he decided to go freelance and has since worked for a wide variety of clients. He has sub-edited Sunday Times business stories and written technology articles for BP; he’s provided marketing copy for an Italian bicycle component manufacturer and produced case studies for Microsoft; he’s drafted messages for CEOs of corporate multinationals and written specialist web copy for a global law firm.
The thread running through this remarkably diverse body of work is Martin’s love for clarity and concision in the written word. He has always resisted the urge to specialise, preferring to bring a journalistic curiosity to new topics and find ways to bring them to life for readers.
Andy Payne Worpole
Andy has over 20 years’ experience in public service as a clinician, commissioner, strategy manager and senior executive, working in health, social care, local government, commercial and social enterprise. Politically astute and competent at developing a shared agenda and motivating others to forge a clear direction of travel and so secure progress and achievement.
Andy is the director and founder of Katalist, which specialises in co-production to enable decision-making, policy development, service design, implementation and organisational development. To facilitate wellbeing, growth and positive change in organisations, enabling them to empower and improve the communities they work with.
Andy started his career in mental health, training at the Institute of Psychiatry in cognitive behavioural interventions and continues to utilise the psychological skills in his engagement approach. As well as maintaining a professional and personal interest in mental wellbeing and the use of the patient voice and lived experience in the leadership and improvement of services.
Director, Venti Comms.
Lara is a highly experienced communications professional who has worked in the media and marketing fields for over 15 years.
Starting out as a journalist, she has written for a diverse range of consumer media, from Channel 4’s 10 Years Younger and 4Talent websites to glossy regional lifestyle magazines. She also spent three years as an Online Features Journalist for the Express & Star and the Shropshire Star, two of the largest regional newspapers in the UK, and pioneered their presence on social media.
Crossing naturally into PR, Lara has supported a plethora of brands and names including
HSBC Corporate, Beaverbrooks, Marshall Amplification, Handelsbanken, Kuoni, RM Education and Sir Stirling Moss, as well as a diverse portfolio of trade and consumer-focussed SME clients.
Her wider marketing experience includes both agency and in-house roles, working on major copywriting projects, digital marketing campaigns, SEO-led content creation and everything in between!
As director of boutique content and comms consultancy, Venti, Lara now specialises in crafting engaging copy for every channel, from blog posts, web copy and social media posts through to compelling whitepapers and thought leadership pieces.
Karen is an unwavering champion and leader of authentic co-design and co-production processes, with 15 years’ experience of engaging communities and organisations in collaborative and productive relationships.
Prior to embarking on a career in the public and voluntary sector, Karen started out in the theatre and television industry, attributing her study of Shakespeare as the catalyst for her genuine interest in people and curiosity about human interaction.
Karen is also a qualified executive coach and can support individuals and teams to develop new cultures and mindsets required to bring about positive change.
Carol Deans is a senior corporate communications specialist with over 25 years’ experience working in and with a range of NHS organisations, local government and the voluntary/third sector.
Carol has BA (Hons) in Public Relations and is an Accredited Practitioner with the Chartered Institute of Public Relations. She is passionate about the positive impact strategic communications, stakeholder relationship management and engagement can have on an organisation’s reputation and its ability to make significant organisational and service changes.
In addition to a full range of internal, external and digital communications / PR experience, Carol’s specialist areas include:
- communications strategy and planning
- service change and major project communications and engagement
- stakeholder relationship management and engagement
- writing and editing
- developing the communications skills and resilience of internal teams
- training and facilitation.
Carol is also an accredited trainer and associate with NHS Elect and facilitates patient experience, advanced communication skills and ‘customer care’ training for clinical staff, non-clinical patient-facing staff and multi-disciplinary teams as well as providing communications and social media support and training to their members throughout the country.
Carol’s in-house NHS experience saw her lead the communications and media response for numerous serious incidents and major incidents (including a train crash, suicides and a homicide by a service user).
- Strategic communication advice, planning and action
- Training for all levels in media techniques
- Training for all levels in presentation skills
- Crisis communications planning and action
- Unique campaigns that match the right audience
- Developing, engaging and communicating:
– mission – vision – values – behaviours – identity for organisation, top leaders and team
- Political profiling
- Social media set up, profile and campaign
- Facilitating teams to unlock their creative potential
- Advising and planning formal public consultations
- Internal communications planning and campaigns
- Video storyboard and production
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