Media Training

Who For?

Key spokesperson for your organisation – this could be the senior team or lower level but essentially anyone who needs confidence, support guidance and practice to tell the essential story and associated key messages, in the media.

Course Content:

  • Understanding the media including the social media dynamic

  • Understanding what makes a story – what is the hook?

  • Techniques for success messages

  • Dealing with difficult questions

  • Practical media interviews – scenarios, specifically for you

Proven Benefits:

  • Confidence with medias

  • Confidence to hold the line

  • Ability to get your message across with Impact

What They Say

‘Outstanding training’ ‘…. exceptional trainer, hugely experienced and effective’ ‘……challenging, fun, stretching, and fabulous all at the same time’ ‘I liked the interaction, it was pacey and fun but I mostly liked that I felt I was being pushed out of my comfort zone but in a safe space’


Martin Evans has a depth of knowledge in leadership, communications, PR and dealing with the media. He has led diverse media teams in delivering outputs such as – a Royal Air Force TV documentary in Afghanistan – crisis communications (under tragic circumstances) in the military and National Health Service – proactive breakfast TV stories for a charity activity – difficult social media interaction – challenging public and media on public consultations for significant health and social care service change – local radio health campaigns.  He has media trained hundreds of people at all levels to perform with confidence in front of the media.  His courses receive rave reviews and are highly sought after.


Let’s chat and discuss about the best way forward.

“I can say it is one of the most valuable courses I have ever been on in terms of tangible outcome”

Middle Grade Dr

“Martin, I like your style of facilitation. Light hearted, clear and concise ”

– Trustee, Papyrus

“You have a natural style that delivers key messages to bring out the best in everyone!”

– Senior National Press Officer, Papyrus

“Outstanding training…I was reassured and feel much more prepared for the media!”

– Senior Nurse Manager

“This course will be useful to me wider than just media but also in my leadership and management”

– Clinical Director

“Many thanks Martin it was great to have someone who understood the local landscape. I was very impressed and found the session very useful.”

– Director of Nursing Acute Trust

“It exceeded my expectations – it was much more practical than theory-based which is the best way for me to learn.”

– Suicide Prevention Advisor

“I really like your style and approach to how you guide others.”

– Deputy CEO NHS Community Trust

One of the best and most useful courses I’ve done

Benenden Sales Team 

Spot on…

– NHS Chief Operating Officer 

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Sherbrooke House
Fir Tree Lane

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07376 364747