Course Content Our standard one day course for up to 6 people covers the following:

• Theory – understanding the types of media including the social media dynamic
• Understanding what makes a story – what is the hook?
• Sharing of techniques for handling both crisis and success messages, dealing with aggressive questions from potentially hostile journalists and maintaining control under pressure
• Practical media interviews with video playback analysis
• Individual interview scenarios, specifically for you

Benefits Our standard course is hands-on and is designed to give your spokespersons and teams:

• A real understanding of the media in all forms and how to use it
• An understanding of effective impact key messages for your organisation and how to make them simple and understandable
• An understanding of what makes a story
• The confidence to handle media enquiries
• The confidence to conduct face to face media interviews in different scenarios, handle the difficult questions and cope with media pitfalls